5 Ways to Combat Shopping Cart Abandonment
Even though online shopping has become second nature for many consumers, closing sales online isn’t always easy. In the digital world, customers have complete control and can’t be pressured by a...
View ArticlePR campaigns by industry: How to cater your public relations to the right...
There’s no one-size-fits-all when it comes to building the best digital PR campaigns. In fact, how you shape your business’ PR strategy has a lot to do with the industry you’re working in. Whether your...
View ArticleThe Main Factors You Need to Consider to Boost Traffic and Increase Sales
The intricacies of eCommerce marketing require business owners to keep their fingers firmly on the SEO pulse. While building an attractive, responsive and optimised website will certainly make...
View ArticleHow to Ensure Your Website Is Reaching Your Target Audience
As a growing B2B enterprise, you’ll know that competition within your industry is fierce. To stay ahead of the curve, you should be consistently growing your accounts, playing to your strengths and...
View ArticleMarketing Failures: How to Avoid Them and Learn From the Mistakes of Others
When it comes to successfully marketing your brand, knowing what not to do will certainly save your business some reputational damage. As a growing business, your marketing campaigns are essential for...
View ArticleIs Traditional PR still relevant in the digital age?
As the online world continues to grow, marketing teams are beginning to shift their focus away from traditional PR and embracing a digital revolution. While it’s undeniable that PR will always be a key...
View ArticleThe 5 Biggest SEO Mistakes Hurting Your Rankings
Due to search engine developments and changes in consumer behaviour, search engine optimisation (SEO) is a constantly evolving field. This can make it difficult for businesses to keep up with SEO...
View ArticleWhy is eCommerce Leaving Traditional Retail Behind
Due to technological innovations and our increasing reliance on technology, eCommerce has overtaken traditional retail to become the preferred method of purchasing new products. The popularity of...
View ArticleHow we successfully moved to a four-day working week
On the 9th of May 2022 we moved all full time employees to a four-day working week. The transition was done with no loss of pay and a new, shorter number of contracted hours (32). Initially we...
View ArticleUnleash the Power of GA4: Challenges, Benefits, and Expert Help Available
Google Analytics 4 (GA4), the latest version of Google’s popular web analytics platform, has become the talk of the digital marketing world. With its revolutionary features and capabilities, it has the...
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